Digital Marketing Manager, Photography Industry

StickyAlbums Headquartered in US only

Job Description

Job Description

We have created an amazing culture that makes Sticky a great place to work. Our values include empowerment, transparency, flexibility, quick decisions, authenticity, and integrity. We believe that the only way to learn is by trying and experimenting, and know that the path to success involves making some mistakes along the way.

Sticky is seeking an experienced Digital Marketing Manager. This important role will help drive the growth of the business through content marketing and other marketing strategies.

If you decide to apply, please include the word "integrity" in the body of your email so we know you took the time to read the job description :)

This role is part-time (20 hours per week) and remote, with potential to ramp up to a full-time role. This is an 'individual contributor' role.

WHAT WILL I BE RESPONSIBLE FOR?

  • Collaborate with CEO/Founder to jointly develop marketing strategy

  • Design, build, test, and optimize our marketing, sales, and customer engagement funnel

  • Run our webinar process and create content to increase webinar registrants and convert registrants to free trial users or new customer sales

  • Write email sequences to onboard new customers, active/engage new customers, increase renewals, and reduce churn

  • Develop new educational content including lead bait, email courses, and the like

  • Creating and executing our conference and tradeshow strategy

  • Developing our brand messaging across our marketing sites and products

  • Running Facebook marketing campaigns and other PPC marketing campaigns

WHAT TYPE OF PERSON ARE YOU LOOKING FOR?

  • You have at least 3 years of experience as a copywriter, with proven ability to write copy across all mediums that nurtures and converts leads into customers

  • You have impeccable grammar and a great ability to channel the voice of the customer

  • You have at least 3 years of experience in marketing with deep understanding of the end-to-end marketing funnel

  • You are a sales oriented marketing professional, tying marketing strategies to revenue generation

  • You have implemented complex workflows with Drip or similar email marketing systems

  • You are a whiz at creating high converting landing pages with LeadPages or similar landing page builders

  • You are detail oriented with ability to test broken processes to diagnose and fix the issue

  • You have used analytics platforms, A/B tests, and metrics to optimize campaigns

  • You are interested in the startup world, self-motivated, and open to wearing different hats

  • You are creative and great at problem solving

  • You're upbeat with a great sense of humor|

OTHER "NICE-TO-HAVE" SKILLS AND EXPERIENCES (NOT REQUIRED)

  • Prior professional photography experience

  • Prior B2B or SaaS/Tech experience

  • Proximity to Saint Paul, MN (to allow for periodic in-person meetings)

  • Photoshop/Graphic design, The Fletcher Method, Video Editing, Keynote Slide Design

WHAT'S IN IT FOR ME?

  • Work directly with Founder & CEO and with a small, fast moving team

  • Ownership over our marketing strategy and execution

  • Learn about other functions that contribute to running a successful SaaS business

  • Have fun while impacting an industry

  • Awesome culture and great people to work with

  • Lots of autonomy to do your job how and when you work best

ARE THERE ANY EXTRA PERKS?

  • Competitive pay and performance-based bonuses

  • Work remotely (no need to dress up for us :) )

  • Flexible schedule (make your own hours!)

HOW TO APPLY

To apply, please email a resume and cover letter to jobs(at)stickyalbums.com.

We are looking for someone with excellent writing skills so please ensure that your cover letter is representative of your writing abilities.

Company Description
Since the launch of our best-selling software StickyAlbums in 2012, we've been empowering photographers around the world to grow stronger businesses. With our award-winning online platform of marketing tools-StickyAlbums, StickyFolios, and StickyEmail-photographers are able to generate more referrals and turn those leads into booked clients so they can focus on their photography and doing more of what they love. Over the last several years, we continue to grow our reach and our product set, and are currently expanding the team.

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